Durban born, Justin Egling, aka JMAXX is a rare talent, displaying a deep understanding of South Africa's various black cultural influences. With a zest for R&B, Kwaito, Hip-Hop and House mixed with a flavour of Pop, he is preparing to explode into the music scene with a BANG! His royal roots stemming from a Portuguese mother, a Jewish father and German grandfather, he boldly ventures into the world of rhythm.
His craving to express himself through this deeply rooted mix masala of genres from different nationalities and cultures has come to full maturity. At an early age Gospel was his introduction into the magical world of music and sounds. He says, “I can still see myself at the tender age of six singing in the family church with my father, my greatest inspiration”. His father, a successful producer, writer and musician of gospel music, composed some well-known songs published in the late 1960s and early 1970s.
Singing in school plays just for the enjoyment of it, he finds his love for African beats and rhythmic influences forging a complex character, searching for release. This driving force, feeds his desire, pushing him forward, expressing itself through song; a curiosity then becomes a hobby to write and compose his own melodies and lyrics, until finally it culminates in the evolution of JMAXX.
Inherently very soft-spoken, bordering on shy with a passion for animals, he speaks with a determination and flaunts a “never say die” attitude. JMAXX declares: “I recognize that knowledge is power”. He believes scholars and the youth must never give up on their dreams, stressing that there is no word like "can’t", and if you put your mind to it, anything is possible. “They can strip you of everything, but they cannot and will not take away my dreams and my knowledge” he testifies.
JMAXX sees Michael Jackson and Madonna as role models, displaying their same, “never give up” approach towards life and success. Even though life beats you into the ground, people ridicule you, and challenges get you down, JMAXX believes it is in those circumstances that your character is established and matured. This is the time when your greatest essence is released and miracles start happening. Then with a determination in his eyes he expresses loudly, "I love taking risks and will continue challenging myself to be the best I can be".
He portrays a childlike craziness, and displays an invincible spirit when he steps onto a stage. This is the place he was born to be. Here, he is free to entertain patrons and fans with an energy and passion that has no bounds. JMAXX projects an inner strength, more like a power of being in total control conveying his feelings through this powerful medium of music.
His development from strength to strength culminates in the release of ‘Born To Be Famous’. His new single remixed by Craig Bauer and again by Young Producer Kriss is currently available in stores worldwide. Major exposure is already happening with a mini USA tour and release party, features in newspapers, radio talk shows as well as various television and radio programmes such as SABC3's Top Billing and Chai FM amongst others.